Search result for: "Customer profiling, targeting, and optimization of offers"

Evidence of business process performance - Markdown (Fashion, physical shops)

Taken from DataBench deliverable D4.3. We have evidence of business KPIs for a subset of our case studies. This is an example of a use case for yield markdown (Fashion, physical shops). Markdown refers to specific points in time when companies apply discounts and applies to businesses where di...

Practical example of creating a blueprint and derived cost-effectiveness analysis: Targeting the Telecommunications Industry

As an example, let us apply the proposed methodology to an industrial scenario: the targeting use case in telecommunications. Targeting deals with choosing the right set of customers for a promotion or offer, with the goal of minimizing the number of contacts (and related “customer fatigue&rd...

Quantitative Benchmarks for the Business/IT Services Industry

The business & IT services sector is the traditional leader in Big Data adoption and exploitation and in using Big Data solutions to achieve large profit increases. This is evident when we analyse the top-rated use cases. For instance, risk exposure assessment (predicting the potential future...

Quantitative Benchmarks for the Financial Services Industry

The finance industry (banks and insurance companies) is a traditionally data abundant sector, which has always tried to play this ace to be a leader in technical innovation. On top of this, customer satisfaction is a real competitive differentiation between the variety of service providers operat...

Quantitative Benchmarks for the Telecom and Media Industry

Telecommunication (and media) sector is facing dramatic challenges in consumer choices. Now more than ever before customers have a little loyalty to these services providers and are able and willing to switch providers on the fly. The quality of the service and the customer satisfaction in this c...

Quantitative Benchmarks for the Top 3 Use Cases in Business/IT Services

In the Business/IT service industry, the scope for BDT is to support the introduction of new types of product and service based on data-driven insights. This exercise, is the outcome of both a better analysis of client requirements and buying patterns. These are potentially more numerous and divers...

Quantitative Benchmarks for the Top 3 Use cases in Financial Services

The financial services industry has always been a leader in technical innovation, and customer satisfaction is the competitive differentiator between service providers, be they high street banks, insurance companies, or investment management providers. An important application is in the effective c...

Quantitative Benchmarks for the Top 3 Use Cases in Telecom and Media

The telecom sector faces an unprecedented challenge in consumer choice, as it is now easier than ever before for consumers to switch provider. Customer satisfaction is a critical factor in customer loyalty, especially when it comes to signal strength and the availability of mobile devices. Advanced...